I've worked as a Copywriter for many projects together with different teams, throughout various setups and environments. I specifically enjoy the ideation part of the whole process, playing around with words and the psychology that is the core of much of what marketing essentially is and does.
( 1. ) SOUNDTRACK YOUR BRAND.
The challenge? Brand awareness, increase in signups and engagement.
The solution? We delivered a mixture of rational vs emotionally focused creatives to be able to A/B test what worked best. The "lyrics" copy in the creatives shown below was an idea I had because this felt purposeful yet funny in a way that encapsulated the brand perfectly.
The results? The campaign turned out to be the most successful out of the ones we created for this client, lyrics outperforming the rational copy we also delivered for the same campaign. Very satisfied client and fun project!
The challenge? Brand awareness, increase in signups and engagement.
The solution? We delivered a mixture of rational vs emotionally focused creatives to be able to A/B test what worked best. The "lyrics" copy in the creatives shown below was an idea I had because this felt purposeful yet funny in a way that encapsulated the brand perfectly.
The results? The campaign turned out to be the most successful out of the ones we created for this client, lyrics outperforming the rational copy we also delivered for the same campaign. Very satisfied client and fun project!
( 2. ) YASURAGI.
The challenge? Brand awareness and increasing bookings.
The solution? We wanted to paint a picture both literally and conceptually, of the gift of giving in time for Christmas and other special occasions. But also, more importantly, show what that gift can lead to if you give away a stay at their spa and wellness hotel in a serene spot just outside of Stockholm.
The results? Another successful campaign with multiple stats that really satisfied the client.
The challenge? Brand awareness and increasing bookings.
The solution? We wanted to paint a picture both literally and conceptually, of the gift of giving in time for Christmas and other special occasions. But also, more importantly, show what that gift can lead to if you give away a stay at their spa and wellness hotel in a serene spot just outside of Stockholm.
The results? Another successful campaign with multiple stats that really satisfied the client.
( 3. ) INIKA SUPERFOODS.
The challenge? Smoothies and bars needed more attention from their target audience.
The solution? Our team did a photo shoot at their headquarters, playing around with balance to visually represent the balanced & healthy lifestyle Inika offers from their nutritious supplements. I was in charge of English and Swedish copy/concept together with the AD in my team.
The results? Increased brand awareness and stats that satisfied the client.
The challenge? Smoothies and bars needed more attention from their target audience.
The solution? Our team did a photo shoot at their headquarters, playing around with balance to visually represent the balanced & healthy lifestyle Inika offers from their nutritious supplements. I was in charge of English and Swedish copy/concept together with the AD in my team.
The results? Increased brand awareness and stats that satisfied the client.
